Tuesday, December 12, 2017

Holiday RAWK 2017 Preshow Prep (Making Business cards)


One of the promotional items that I am working on for the show next week are new business cards. I don’t give out a ton, but for showing work and connecting with people, the business card is still ideal. Here are a few tips and reasons why.


Why the business card still works?

Considering the age of texting, social media facebook, instagram and all of those things, the need for the personal business card seems to have never gone away. It’s like a little piece of yourself you can give to a potential customer or client. This will make them remember you when you don’t have access to social media. If you happen to have a professional beneficial encounter with someone you are not going to stop to find a wifi signal to connect on social media. This is the reason why the personal business card is still the top way to exchange information. It’s a quick exchange which you can then refer back to later on when you are home.

What kind of card do you need?

There are many kinds of cards you can use to get the point across. You can go the traditional route of the small pocket sized card. You can go more of the unique route with a non traditional shape or design. 
The point is to have the most key and relevant parts of your contact information you want to include on the card. If you are an artist or photographer, having your work on the back of one of the sides of the card is not a bad idea either. A lot of sites give you this option so you can provide your audience a preview of your work. Your goal here is to leave a memorable impression with your design and help your client or customer to remember you later on when they go back to find your information and follow up.

Sites and other resources

There are a ton of sites that you can use for printing purposes. 
My personal favorites are
-Vistaprint.com
-Moocards.com
These two sites have easy interfaces, the ability to upload designs, customize layout, pick a card style, etc. and much more and also ship to you when you are ready. 
Also, take a look and explore what other promotional ideas you can come up with that might be useful. 
You can have a business card with a discount code on the back, or a free download link item help your audience remember you. The most important thing is for the business card to do the work for you so that your potential client or customer doesn’t have to.

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